2010•Unpublished venueRequires access

Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers

Simon Wootton, Terry Horne

Abstract

Section - ONE: Strategic leadership Chapter - 01: Section 1 Strategic leadership Chapter - 02: Section 2 Strategic leadership - brain-based communication Chapter - 03: Section 3 Strategic leadership - the thinking skills required Chapter - 04: Case Study Marketing leadership and management action Section - TWO: Strategic thinking - the 9S(c) approach Chapter - 01: Step 1 Gather strategic intelligence Chapter - 02: Step 2 Assess strategic capability Chapter - 03: Step 3 Create strategic knowledge Chapter - 04: Step 4 Make strategic predictions Chapter - 05: Step 5 Develop strategic vision Chapter - 06: Step 6 Create strategic options Chapter - 07: Step 7 Take strategic decisions Chapter - 08: Step 8 Create and communicate market-led strategy Chapter - 09: Step 9 Plan and manage projects to implement change Section - THREE: The next steps Chapter - 01: Next Steps Chapter - 02: Final thought

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Key concepts: Strategic thinking, Strategic planning, Strategic leadership, Strategic control, Strategic financial management, Section (typography), Strategic management, Strategic sourcing