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2020•Unpublished venueRequires access

An Analysis of an Application of a Marketing Mix of the Company Elisoft, s.r.o.

Viktorie Fojtíková

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Abstract

The bachelor thesis analyses an application of instruments of the marketing mix of the company Elisoft s.r.o. This bachelor thesis is focused on the product, price, place, and promotion of this company. Information about the company was acquired from interviews with the company director. Methods used for analysis were SWOT analysis, Porter model, and PESTLE analysis. The principal aim of this bachelor thesis is the recommendations that are focused on the improvement of the current application of the marketing mix in the company Elisoft s.r.o.

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What this paper is about

The bachelor thesis analyses an application of instruments of the marketing mix of the company Elisoft s.r.o. This bachelor thesis is focused on the product, price, place, and promotion of this company. Information about the company was acquired from interviews with the company director. Methods used for analysis were SWOT analysis, Porter model, and PESTLE analysis. The principal aim of this bachelor thesis is the recommendations that are focused on the improvement of the current application of the marketing mix in the company Elisoft s.r.o.

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Available abstract

The bachelor thesis analyses an application of instruments of the marketing mix of the company Elisoft s.r.o. This bachelor thesis is focused on the product, price, place, and promotion of this company. Information about the company was acquired from interviews with the company director. Methods used for analysis were SWOT analysis, Porter model, and PESTLE analysis. The principal aim of this bachelor thesis is the recommendations that are focused on the improvement of the current application of the marketing mix in the company Elisoft s.r.o.

Key concepts: Bachelor, SWOT analysis, Marketing mix, Marketing, Promotion (chess), Business, Marketing strategy, Marketing research

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