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2018•Unpublished venueRequires access

A Marketing Mix of a Selected Company

Daniela Drábková

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Abstract

This bachelor's thesis is focused on the analysis of a marketing mix of a selected company. The main aim of this work is to find out if customers of a selected company are satisfied with the provided services. This bachelor's thesis is consisting of 2 parts: theoretical and practical. The theoretical part is focused on marketing, a marketing mix in the companies offering services, the definition of wellness, marketing research and also SWOT analysis. Conclusion of the theoretical part defines the main aim, partial aims, questions of research and methods of research. The practical part deals with the analyses of a marketing mix from which conclusions and recommendations for the chosen company are derived.

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What this paper is about

This bachelor's thesis is focused on the analysis of a marketing mix of a selected company. The main aim of this work is to find out if customers of a selected company are satisfied with the provided services. This bachelor's thesis is consisting of 2 parts: theoretical and practical. The theoretical part is focused on marketing, a marketing mix in the companies offering services, the definition of wellness, marketing research and also SWOT analysis. Conclusion of the theoretical part defines the main aim, partial aims, questions of research and methods of research. The practical part deals with the analyses of a marketing mix from which conclusions and recommendations for the chosen company are derived.

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Available abstract

This bachelor's thesis is focused on the analysis of a marketing mix of a selected company. The main aim of this work is to find out if customers of a selected company are satisfied with the provided services. This bachelor's thesis is consisting of 2 parts: theoretical and practical. The theoretical part is focused on marketing, a marketing mix in the companies offering services, the definition of wellness, marketing research and also SWOT analysis. Conclusion of the theoretical part defines the main aim, partial aims, questions of research and methods of research. The practical part deals with the analyses of a marketing mix from which conclusions and recommendations for the chosen company are derived.

Key concepts: SWOT analysis, Marketing mix, Bachelor, Marketing, Marketing research, Business, Services marketing, Marketing strategy

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