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Marketing Mix Analysis in the Company ORLET služby s.r.o.

Renáta Opařilová

Abstract

This bachelor thesis deals with problems of the marketing mix in the company ORLET služby s.r.o. The aim is to analyse the current situation of the marketing mix in the company and try to recommend suitable suggestions for improvement. The theoretical part is concerned with theoretical knowledge of the marketing mix and a detailed analysis of individual marketing mix tools such as product, price, place and promotion. The practical part describes the company and analyses individual marketing mix tools in the mentioned company. It also includes the SWOT analysis which helps to identify strengths, weaknesses, opportunities and threats of the company ORLET služby s.r.o.

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Key concepts: Marketing mix, SWOT analysis, Marketing, Bachelor, Product mix, Business, Marketing mix modeling, Marketing research