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2014•Unpublished venueRequires access

An Analysis and Improvement of the Marketing Communications Mix of Sadlon Technologies s.r.o.

Monika Klasovitá

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Abstract

The goal of this work is to increase the efficiency of marketing communications mix of the company Sadlon Technologies, s.r.o. Stara Tura. The work is divided into theoretical and practical part. The first part contains theoretical facts based on literature and the issues related to the marketing mix and communication, focusing mainly on Business-to-business marketing and the industry field. The second, practical part focuses on the analysis of marketing mix with the emphasis on the means of marketing communications used by the company. With the use of the results of PESTLE and SWOT analysis, the end of the work contains recommendations and suggestions which could enhance the effectiveness of marketing communications of the company.

About this research paper

What this paper is about

The goal of this work is to increase the efficiency of marketing communications mix of the company Sadlon Technologies, s.r.o. Stara Tura. The work is divided into theoretical and practical part. The first part contains theoretical facts based on literature and the issues related to the marketing mix and communication, focusing mainly on Business-to-business marketing and the industry field. The second, practical part focuses on the analysis of marketing mix with the emphasis on the means of marketing communications used by the company. With the use of the results of PESTLE and SWOT analysis, the end of the work contains recommendations and suggestions which could enhance the effectiveness of marketing communications of the company.

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Available abstract

The goal of this work is to increase the efficiency of marketing communications mix of the company Sadlon Technologies, s.r.o. Stara Tura. The work is divided into theoretical and practical part. The first part contains theoretical facts based on literature and the issues related to the marketing mix and communication, focusing mainly on Business-to-business marketing and the industry field. The second, practical part focuses on the analysis of marketing mix with the emphasis on the means of marketing communications used by the company. With the use of the results of PESTLE and SWOT analysis, the end of the work contains recommendations and suggestions which could enhance the effectiveness of marketing communications of the company.

Key concepts: SWOT analysis, Marketing mix, Marketing, Work (physics), Marketing communication, Marketing research, Business, Marketing management

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