2014•Unpublished venueRequires access

An Analysis of the Marketing Strategy of a Select Company in the Czech Republic

Martin Kolář

Abstract

A bachelor thesis deals with a marketing strategy of a select wholesale company in the Czech Republic. The main objective is to reveal weaknesses in the marketing strategy and suggest particular improvement. The theoretical part is concerned with issues relating to marketing strategy. Afterwards, in the analytical part, the theory is applied to a particular Czech company so as to describe its marketing strategy. All the findings are summarized and further elaborated in SWOT analysis. Focusing on weaknesses, the last chapter of the analysis suggests ideas for improvement of the marketing strategy.

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Available abstract

Key concepts: Czech, SWOT analysis, Bachelor, Marketing, Marketing strategy, Marketing research, Marketing mix, Strengths and weaknesses