Customer satisfaction of internet banking & theory of big push: An empirical study of Bijapur City
Savita S. Patil
Abstract
Savita S. Patil
Abstract
The purpose of this study is to find out the Customer satisfaction of internet banking users which leads to make more loyal customer and hence loyalty leads to the attracting more customer, expansion of business and increase in net profit.
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The purpose of this study is to find out the Customer satisfaction of internet banking users which leads to make more loyal customer and hence loyalty leads to the attracting more customer, expansion of business and increase in net profit.
Key concepts: Customer satisfaction, Business, Loyalty business model, The Internet, Marketing, Customer retention, Profit (economics), Loyalty