ScholarLens Back to search
2012•ZENITH International Journal of Multidisciplinary ResearchRequires access

A discourse on concept of customer in higher education

Patanjali Mishra

Open publisher page 0 citations

Abstract

The change, which is being felt by Indian University institution, must instigate them to apply the marketing concepts to their strategies. It becomes imperative to determine the customers and identify their needs, desires and aspirations. Although, available literature shows some sort of discrepancies, while defining the concept of a university customer. This paper will be discussing different existing concepts of customers in higher education

About this research paper

What this paper is about

The change, which is being felt by Indian University institution, must instigate them to apply the marketing concepts to their strategies. It becomes imperative to determine the customers and identify their needs, desires and aspirations. Although, available literature shows some sort of discrepancies, while defining the concept of a university customer. This paper will be discussing different existing concepts of customers in higher education

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The change, which is being felt by Indian University institution, must instigate them to apply the marketing concepts to their strategies. It becomes imperative to determine the customers and identify their needs, desires and aspirations. Although, available literature shows some sort of discrepancies, while defining the concept of a university customer. This paper will be discussing different existing concepts of customers in higher education

Key concepts: sort, Institution, Higher education, Marketing, Sociology, Mathematics, Mathematics education, Social science

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
A discourse on concept of customer in higher education — Research Paper | ScholarLens