2016•Asian Journal of Multidimensional ResearchRequires access

The new marketing frontier: Social media

Pranshu Saini

Abstract

Social media is a tool for sharing and discussing information. It can be described as a kind of online media which encourages every member for feedback and contribution. It is a social instrument of two way communication facilitating the sharing of information between users within a defined network via web 2.0(O'Reilly, 2005). It involves online activities in which the user contributes to content creation.

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Available abstract

Key concepts: Social media, World Wide Web, Computer science, User-generated content, Frontier, Social media optimization, Social network (sociolinguistics), Information sharing