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2012•Unpublished venueRequires access

The Influence of Facilitation, Low Transaction Cost and Convenience on Customer's turnover IntentIon from Conventional to Web-Based Banking

Mehwish Waheed, Qaisar Khan

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Abstract

With the advancement of technology the banking sector has been dramatically changed from conventional way of banking to the internet banking i.e. web based banking. This advancement of technology has been totally changed the whole scenario of banking. Method. Research has been done to find out the influence of facilitation, low transaction cost ad convenience on customer‟s turnover intention from conventional to web based banking. Research has been concluded on the bases of two hundred and fifty respondents. Results. The results showed that the influence of facilitation, low transaction cost and Convenience on customer‟s turnover intention from Conventional to the Web based banking.

About this research paper

What this paper is about

With the advancement of technology the banking sector has been dramatically changed from conventional way of banking to the internet banking i.e. web based banking. This advancement of technology has been totally changed the whole scenario of banking. Method. Research has been done to find out the influence of facilitation, low transaction cost ad convenience on customer‟s turnover intention from conventional to web based banking. Research has been concluded on the bases of two hundred and fifty respondents. Results. The results showed that the influence of facilitation, low transaction cost and Convenience on customer‟s turnover intention from Conventional to the Web based banking.

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Method / approach

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Available abstract

With the advancement of technology the banking sector has been dramatically changed from conventional way of banking to the internet banking i.e. web based banking. This advancement of technology has been totally changed the whole scenario of banking. Method. Research has been done to find out the influence of facilitation, low transaction cost ad convenience on customer‟s turnover intention from conventional to web based banking. Research has been concluded on the bases of two hundred and fifty respondents. Results. The results showed that the influence of facilitation, low transaction cost and Convenience on customer‟s turnover intention from Conventional to the Web based banking.

Key concepts: Business, Database transaction, The Internet, Retail banking, Facilitation, Transaction cost, Marketing, Computer science

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