B2B Marketing Strategy of a Chosen Company

The aim of this project is creating B2B marketing strategy for a Moldavian company that works in domain of certification, quality control, inspection and testing. Although the field of activity is quite narrow and specific, competition on Moldavian market still exists and in order to be successful company needs more effective, costumer oriented strategy. The theoretical part describes main differences of B2B and B2C markets and particular features, on which a B2B service company needs to focus on in order to develop an effective marketing strategy. Second part contains analysis of current company's activities and situation on the market. Third part suggests new marketing strategy, including segmentation, positioning and necessary modifications in marketing mix.