B2B Digital Marketing Strategy for DXC Technology enterprise

The aim of the given project is developing of the digital marketing strategy for B2B company that operates in the global market of IT consulting services. The main scope of work is developing a B2B digital marketing strategy using strategical marketing tools and effective digital advertising platforms to increase global brand awareness. The theoretical part Elaborate a literature review concerning the digital marketing concepts, digital marketing strategy, and planning, content marketing, and advertising platforms. The second part contains an analysis of current digital marketing strategy of the company as well as current company's digital marketing activities. Third part suggests a new marketing strategy, including benchmarking, analysis of internal and external factors, Porter's forces analysis, as well as the marketing mix.