Study of Chinese and Western Cultural Difference in the Cross-Cultural Communication

Recognize the differences between Chinese and western social value systems and grasp the corresponding rule in the process of cross-cultural communication, solve and avoid the cultural conflicts and obstacles, improve the practical skills of cross-cultural communication. There is a very important theory value and practical significance in cross-cultural communication activities. Because the history of Chinese and western English speaking countries is different, there exists difference in their code of conduct, way of thinking, value orientation, language righteousness, the way of expression etc. We should stand on the position where accept for cultural differences and identity, dig the modern value of Chinese traditional culture, and absorb the positive and beneficial ingredients in western culture.