On the Positioning of Dalian's Urban Tourism Image and Overall Planning

The Planning of urban image is currently a most eye\|catching subject in developing urban tourism.This paper,after analysing the support system and effect system of image positioning,points out a city's CIS strategy,i.e,cultural identity,function identity,and market identity to shape urban image,based on the cultural features,tourism function and market positioning.By investigating Dalian's urban image,the author thinks about creating a personalized image of Dalian with innovative thoughts and offers the approach of giving prominence to a modern urban and seaside tourism image.