2009•Journal of landscape researchRequires access
Analysis of the tourism image of urban waterfront Nanjing City.
Yongbo Zhou, Tian Feng-jun, Lin Qin
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Abstract
The quantitative analysis method was used to measure the tourism image of Nanjing waterfront to make clear its composition.An evaluation method was also adopted in terms of cognitive image,affective image and the whole image,which may offer some references for the evaluation of other tourism images in urban waterfront of the same kind.