A Case Study of the Scheming of Urban Tourist Images

Urban tourist image is the key of urban tourism. It is the important embodiment of the tourist attraction of a city. As a result, only we implement the image strategy can we guarantee the overall development of urban tourism. Scientific scheming of urban tourist image becomes the first step to develop overall urban tourism because the core of the image strategy is to establish a vivid, special and promising feature.The writer presents the thinking ways and the general procedure to scheme urban tourism feature by taking Hechuan City in Chongqing Municipality as a Case study.