STUDY ON THE CONSTRUCTION OF THE IMAGE ABOUT URBAN TOURISM BASED CHANGES ON THE URBAN IMAGE——TAKE YANGZHOU,JIANGSU FOR EXAMPLE

Image of city and urban tourism image research is the academic study of the hot spots in recent years.Existing research results shows that the image of the city is still to focus on the spatial structure of image,to pay more attention to the existing city space imagery analysis.The research about urban tourism image is relatively sophisticated,but is drawing on corporate image research,and lack of the positioning of the image of city tourism from the point of view of city image change.In this paper,research results have been carried out on the basis of systematic analysis to explore the city's image and the temporal and spatial dimensions of the city tourism image.Taking Yangzhou city as an example,the article indicates that urban image is characterized by longitudinal geographical position historical changes,the expression of literary images,urban leisure culture,as well as the formation and evolution of the modernization of city impact on the city image,summed up the changing image of the city tourism image reference position;objective look at the image of the tourist city of Yangzhou positioning and existence the problem.