2009•Journal of Xiamen University of TechnologyRequires access

Reader-Oriented Translation of Chinese Public Signs Based on the Communicative Translation Theory

Wang Cai-ying

Abstract

A review of cases of Chinese English public sign translation led to a discussion of the current situation in this aspect followed by a conclusion that translators should be aware of their readers in linguistic,cultural and emotional perspectives so that the communicative functions of public signs are well conveyed.

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Key concepts: Translation (biology), Linguistics, Sign (mathematics), Psychology, Sociology, Philosophy, Gene, Biochemistry