2008•Journal of Sichuan University of Science & EngineeringRequires access
On Translation of Public Signs from the Perspective of Newmark’s Communicative Translation Theory
Yanjun Zhou
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Abstract
Public sign is the business card of a city. It not only represents a city's image and reflects its level of civilization, but also has a direct impact on foreign investment. This paper discusses translation strategies of public signs, by using Newmark's communicative translation theory as its guidance and through the investigation of Nanning's translation of public signs.