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International Marketing Strategic Research of Small and Medium-sized Enterprises of Our Country

Xu Hui

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Abstract

As China joins WTO, small and medium-sized enterprises begin appear on the stage of international marketing. There are one's own reasons in the international marketing of small and medium-sized enterprises of our country, but there are some problems in international marketing in reality, analyse these problems profoundly and give the international marketing strategy, could make small and medium-sized enterprises have an object and develop better.

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What this paper is about

As China joins WTO, small and medium-sized enterprises begin appear on the stage of international marketing. There are one's own reasons in the international marketing of small and medium-sized enterprises of our country, but there are some problems in international marketing in reality, analyse these problems profoundly and give the international marketing strategy, could make small and medium-sized enterprises have an object and develop better.

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Available abstract

As China joins WTO, small and medium-sized enterprises begin appear on the stage of international marketing. There are one's own reasons in the international marketing of small and medium-sized enterprises of our country, but there are some problems in international marketing in reality, analyse these problems profoundly and give the international marketing strategy, could make small and medium-sized enterprises have an object and develop better.

Key concepts: Business, International marketing, China, Marketing, Small and medium-sized enterprises, Marketing strategy, Export marketing, International market

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