2012•Journal of Anhui University of Science and TechnologyRequires access
Reflections on the marketing strategy of small & medium-sized enterprises
Han Ping
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Abstract
The rapid development of small medium-sized enterprises in recent years is playing a decisive role in the economic development of our country.However,due to the changes in the economic and political situations at home and abroad as well as the problems existent within themselves,small medium-sized enterprises are faced with a severe situation.From the perspective of marketing,this paper proposes some thoughts on the existence and development of small medium-sized enterprises with analysis of their marketing strategies.