2006•Journal of Shaoguan UniversityRequires access

Innovation on Marketing Strategy for Chinese Enterprises Going into the World

Cheng Yang

Abstract

Chinese enterprises must carry out innovative marketing strategies to face the challenge of economic globalization. It is the only way for them to win in the fierce competitions and strengthen themselves. Therefore, it is of great significance in theory and practice to discuss the contents and features of marketing models in the new environment and have the breakthrough on the theories and practice promoting enterprises in China to compete in international market and occupy international market and improve international competitive capability.

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Key concepts: China, Marketing, Business, Face (sociological concept), Carry (investment), International marketing, Globalization, Economic globalization