2011•Qiye jishu kaifaRequires access
Marketing strategy of SMEs in China under modern economic situation
Jun Li
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Abstract
Small and medium enterprises is an important part of China's economy,they play a huge role in promoting China's economy development.However,due to the increasingly complex international economic situation,many small and medium enterprises are under serious challenge.In this paper,aiming at the actual status of small and medium enterprises,analyzes their problems,and discusses how to improve their market competitiveness from a view of marketing.