2014Journal of Chuxiong Normal UniversityRequires access

An SWOT-based Research on the Development Mode of Yunnan's Sport Tourism

Gong Xueme

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Abstract

Sport Tourism refers to all the activities involving training,competition,fitness keeping activities,recreation and match viewing based on local or remote sport resources that combine sports and tourism.Based on literature research,SWOT analysis,comparative analysis and other methods,this paper first analyses the advantages,disadvantages,opportunities,hindrances and other factors concerning Yunnan's sport tourism,then proceeds to establish an SWOT analysis framework for Yunnan's sport tourism before finally suggesting three development modes for it by combining the sports and tourist characteristics of Yunnan.

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Sport Tourism refers to all the activities involving training,competition,fitness keeping activities,recreation and match viewing based on local or remote sport resources that combine sports and tourism.Based on literature research,SWOT analysis,comparative analysis and other methods,this paper first analyses the advantages,disadvantages,opportunities,hindrances and other factors concerning Yunnan's sport tourism,then proceeds to establish an SWOT analysis framework for Yunnan's sport tourism before finally suggesting three development modes for it by combining the sports and tourist characteristics of Yunnan.

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Available abstract

Sport Tourism refers to all the activities involving training,competition,fitness keeping activities,recreation and match viewing based on local or remote sport resources that combine sports and tourism.Based on literature research,SWOT analysis,comparative analysis and other methods,this paper first analyses the advantages,disadvantages,opportunities,hindrances and other factors concerning Yunnan's sport tourism,then proceeds to establish an SWOT analysis framework for Yunnan's sport tourism before finally suggesting three development modes for it by combining the sports and tourist characteristics of Yunnan.

Key concepts: SWOT analysis, Tourism, Recreation, Competition (biology), Business, Sports tourism, Mode (computer interface), Marketing

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