SWOT Analysis and Strategy Choice for DevelopingSport Tourism in Shaanxi Province
Xu Jia
Abstract
Xu Jia
Abstract
As an important part of tourism, sport tourism is becoming a new tourist interest and an increasing point of national economy. With a SWOT analysis, this paper analyzes the strengths, weaknesses, opportunities and threats for the development of sport tourism in Shaanxi province and puts forward some strategies and measures.
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As an important part of tourism, sport tourism is becoming a new tourist interest and an increasing point of national economy. With a SWOT analysis, this paper analyzes the strengths, weaknesses, opportunities and threats for the development of sport tourism in Shaanxi province and puts forward some strategies and measures.
Key concepts: SWOT analysis, Tourism, Business, Strengths and weaknesses, Regional science, Marketing, Environmental planning, Geography