Chen Bao-sheng
Abstract
Sports tourism has become a new attraction in tourism.This paper discusses the strengths,weaknesses,opportunities and threats of the sports tourism development in Yunnan Province by using the method of SWOT and proposed its corresponding countermeasures based on it.
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Sports tourism has become a new attraction in tourism.This paper discusses the strengths,weaknesses,opportunities and threats of the sports tourism development in Yunnan Province by using the method of SWOT and proposed its corresponding countermeasures based on it.
Key concepts: SWOT analysis, Tourism, Sports tourism, Strengths and weaknesses, Tourist attraction, Business, Marketing, Advertising