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2004•Yunnan dili huanjing yanjiuRequires access

THE STUDY OF SWOT ANALYSIS AND COUNTERMEASURES ON DEVELOPING TOURISM RESOURCES IN YUNNAN PROVINCE

MA Wen-yin

Open publisher page 1 citations

Abstract

The base of tourism is tourism resources. In the course of developing regional tourism resources,there are certain strength,weakness,opportunity and threat,which can be exchanged each other. To analyse SWOT factors scientifically and suit measures to local conditions serve to change disadvantages into advantages and challenges into opportunities,thus a sustainable development of resources is obtained. The paper analyses SWOT in Yunnan Province and realizes that Yunnan should establish itself both in resources and market. With the characteristic of ecotourism,Yunnan should go into overdrive and develop from all directions and depth. Only by this way can Yunnan achieve the sustainable development of tourism and turn itself into a powerful and big tourism province.

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What this paper is about

The base of tourism is tourism resources. In the course of developing regional tourism resources,there are certain strength,weakness,opportunity and threat,which can be exchanged each other. To analyse SWOT factors scientifically and suit measures to local conditions serve to change disadvantages into advantages and challenges into opportunities,thus a sustainable development of resources is obtained. The paper analyses SWOT in Yunnan Province and realizes that Yunnan should establish itself both in resources and market. With the characteristic of ecotourism,Yunnan should go into overdrive and develop from all directions and depth. Only by this way can Yunnan achieve the sustainable development of tourism and turn itself into a powerful and big tourism province.

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Available abstract

The base of tourism is tourism resources. In the course of developing regional tourism resources,there are certain strength,weakness,opportunity and threat,which can be exchanged each other. To analyse SWOT factors scientifically and suit measures to local conditions serve to change disadvantages into advantages and challenges into opportunities,thus a sustainable development of resources is obtained. The paper analyses SWOT in Yunnan Province and realizes that Yunnan should establish itself both in resources and market. With the characteristic of ecotourism,Yunnan should go into overdrive and develop from all directions and depth. Only by this way can Yunnan achieve the sustainable development of tourism and turn itself into a powerful and big tourism province.

Key concepts: SWOT analysis, Tourism, Ecotourism, Sustainable development, Business, Environmental planning, Geography, Environmental resource management

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