2008•China Medical HeraldRequires access

Green marketing——the only way to enhance the competitive ability of product in traditional Chinese medicine corporations

Yang Liu

Abstract

Green marketing is a marketing method which has the most life-force and market potential, it is also an important approach for corporations to enhance the competitive ability of product. Traditional Chinese medicine corporations only carry out green marketing strategy, so they can have faster and better development in homeland and international market.

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Available abstract

Key concepts: Medicine, Marketing, Product (mathematics), Homeland, Marketing strategy, New product development, Competitive advantage, Carry (investment)