Cultural Marketing Strategies of Traditional Chinese Medicine Companies in the New Circumstances

With China's increasing overall national strength,traditional Chinese medicine,as an important part of traditional Chinese culture,has attracted extensive attention,with positive trends in its revitalization.Against the background of various supportive industrial policies,traditional Chinese medicine companies face unprecedented historic opportunities.They should carry forward traditional Chinese culture,implement marketing strategies in product,price,place and promotion,and effect quality cultural marketing,so as to promote their further development.