2011•Liaoning Zhongyiyao Daxue xuebaoRequires access

A Discussion on International Traditional Chinese Medicine Marketing

Feng Xia-hong

Abstract

Traditional Chinese Medicine(TCM)industry is one of most unique industries to China.With economic globalization,the prospective of Traditional Chinese Medicine going on to the international market is getting greater.TCM enterprises can accelerate the process of promoting their products and remain competitative in the internatioanl market by making and applying the right marketing strategies.

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Key concepts: Medicine, China, Traditional Chinese medicine, Globalization, Marketing, Chinese market, International marketing, Traditional medicine