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2006•Journal of Shenyang College of EducationRequires access

The Feasibility Analysis of the Marketing of Social Culture in Corporations

YU Hai-gang

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Abstract

The diversification of competitive environment in domestic corporations urges the corporations to search for new competitive strategy and the innovation of operative mode.The induction of domestic culture in the background of globalization has become the new means for the corporations'product cultivates their competitiveness.The exercise of this strategy,either its success or its failure,is decided by many factors.This article discusses this question simply and easily.

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What this paper is about

The diversification of competitive environment in domestic corporations urges the corporations to search for new competitive strategy and the innovation of operative mode.The induction of domestic culture in the background of globalization has become the new means for the corporations'product cultivates their competitiveness.The exercise of this strategy,either its success or its failure,is decided by many factors.This article discusses this question simply and easily.

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Available abstract

The diversification of competitive environment in domestic corporations urges the corporations to search for new competitive strategy and the innovation of operative mode.The induction of domestic culture in the background of globalization has become the new means for the corporations'product cultivates their competitiveness.The exercise of this strategy,either its success or its failure,is decided by many factors.This article discusses this question simply and easily.

Key concepts: Diversification (marketing strategy), Business, Globalization, Marketing, Product (mathematics), Organizational culture, Competitive advantage, Marketing strategy

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