Comparison and Enlightenment of Tourist Destinations and Enterprise Marketing

Marketing has a vital role in the survival and development for tourist destinations and general enterprise.Based on the comparison with tourist destination and the general enterprise,this paper analyses that there are in common with the aspects of marketing center,foundation,methods,goals,and defines the differences of marketing majority,purpose,object,methods and process between the tourist destination and general enterprise.According to the study,the paper puts forward four revelations on tourism destination marketing:to establish a modern marketing concept;to focus on new marketing model;to emphasize market and image of tourism destination;to shape brand of tourism destination.This study aims to provide reference for formulating the strategy of tourism destination marketing,in order to achieve the rapid development of tourism destinations.