2009•Anhui nongye kexueRequires access
Review and Prospect of Marketing Research on Tourism Destination in China
Cui Zhang
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Abstract
Research on the domestic tourist destination had not been started until the late 1990s,tourism destination marketing was a brand new marketing ideas of tourism marketing which was a marketing mode at the regional level of tourism marketing.In this way,the region will represent all areas of tourism enterprises,as a destination marketing to join the main tourist market in fierce competition.China′s tourist destination marketing abroad followed the same process of development from the initial destination on the image to expand to other perspectives,and started to pay attention to application of destination marketing organizations and information technology in the marketing of destinations,but needed to be further improved in content and method.