Discussion about the social marketing of tourism destination

Introduces the concept of social marketing of tourism destination marketing,social marketing concepts through analysis,the concept of social marketing tourism destinations to define,in this based on the sum of the tourist destination with a regional social marketing activities,public sex,non-profit,and sustainability features,and then pointed out that social marketing tourist destinations tourist destinations in four major areas to address social problems,thus destination scope of social marketing are discussed,the conclusion that the implementation of tourism purpose the social marketing of practical significance.