On the Anti-dilution Protection of Well-known Trademark and Its Effects on the Trademark Strategy of Enterprises

The well-known trademark is always counterfeited and violated because of its great trade fame and advertisement value,but the traditional theory of trademark protection can not effectively safeguard it against illegal acts.The theory of Trademark Dilution has broken through the traditional principle of the confirmation of trademark violation and offered stronger protection for the well-known trademark.This paper discusses the different presentation and standard of trademark dilution,analyzes the necessities of the anti-dilution of well-known trademark and illustrates the great effect on our nation's trademark strategy.