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2012•Journal of Educational Institute of Jilin ProvinceRequires access

Study on Legal Issues of Trademark Dilution

Tan Ping

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Abstract

With the rapid development of the socio-economic, the trademark is no longer confined to the role of a commodity or service sources, but a growing number of connotation and value, especially famous trademarks, more bearing the trademark owner a good business reputation.But violations of trademark today more and more, in the form of more and more complex, the traditional theory of trademark protection for a new tort has insufficient, it is with this background, the theory of trademark dilution.

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What this paper is about

With the rapid development of the socio-economic, the trademark is no longer confined to the role of a commodity or service sources, but a growing number of connotation and value, especially famous trademarks, more bearing the trademark owner a good business reputation.But violations of trademark today more and more, in the form of more and more complex, the traditional theory of trademark protection for a new tort has insufficient, it is with this background, the theory of trademark dilution.

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Available abstract

With the rapid development of the socio-economic, the trademark is no longer confined to the role of a commodity or service sources, but a growing number of connotation and value, especially famous trademarks, more bearing the trademark owner a good business reputation.But violations of trademark today more and more, in the form of more and more complex, the traditional theory of trademark protection for a new tort has insufficient, it is with this background, the theory of trademark dilution.

Key concepts: Trademark, Connotation, Business, Reputation, Commodity, Value (mathematics), Trademark infringement, Law and economics

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