The International Comparative Studies On Marketing of Commercial Banks

With the quickening of the financial globalization and the enlargement of the open-up of China's financial industry,Chinese commercial banks are faced up withthe increasingly intensive competition,which is customer oriented.Such marketing conceptions will largely decides the final result of competition.In recent years Chinese banking industry has realized the importance of marketing.By generalizing the successful marketing experience of banking industry in advanced countries,the paper works out the gap between Chinese and foreign banking marketing,and proposes the countermeasures for improving the marketing competitive power of our own banks.