2006•Liaoning Taxation College JournalRequires access
Brief analysis of the marketing features of the banking industry around the world
Yan Li
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Abstract
After entering the WTO,China's banking industry is facing a tremendously competitive market.In order to survive and to maximize the profits,we have to understand clearly the necessity of marketing by the banks.By analysis of the marketing development of the banking industry throughout the world,the article is in hoping of giving some examples to the banks in China.