Analysis of Marketing Environment of Chinese Commercial Banks in the Context of Open Competition

Marketing management of enterprises is a changeable process, in which the enterprises adapt and respond to the changeable environment actively. At present, Chinese commercial banks are facing the severe challenge of open competition. A series of environmental factors, such as Chinese banks' o-pening to foreign capital and to the private capital, the acceleration of marketization of interest rate, the strengthening of financial supervision, the augmentation of difficulties of fund marketing and so on, are influencing the marketing management of Chinese commercial banks. So the important part of marketing management of Chinese commercial banks is to analyze the marketing environment, supervise the chan-ges of environment, and respond to them actively.