Countermeasures for development of Fujian cultural tourism based on SWOT analysis

The SWOT analysis model is introduced to analyze cultural tourism development in Fujian Province in terms of the strengths,weaknesses,opportunities and threats,based on a review of its development history and status,meanwhile the countermeasures are proposed in the regards of giving full play to the government′s role,ensuring the sustainability of cultural tourism,increasing cultural tourism investment,improving tourism operators quality,coordinating internal and external environment to cope with competition,and clearing target market and marketing ideas.