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2016•Journal of Jilin Teachers Institute of Engineering and TechnologyRequires access

A Study on Developmental Strategies of Cultural Sightseeing Resources in Jilin Province Based on an SWOT Analysis

Chen Jing-y

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Abstract

The development of cultural resources for tourism will be a major task and trend for the growth of China's tourism industry. The paper makes an analysis on the stock and features of cultural tourism resources in Jilin Province,followed by a systematic SWOT analysis from 4 aspects,advantages,disadvantages,opportunities and challenges. In the final part the paper proposes relevant strategies on further development of tourism resources of the type.

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What this paper is about

The development of cultural resources for tourism will be a major task and trend for the growth of China's tourism industry. The paper makes an analysis on the stock and features of cultural tourism resources in Jilin Province,followed by a systematic SWOT analysis from 4 aspects,advantages,disadvantages,opportunities and challenges. In the final part the paper proposes relevant strategies on further development of tourism resources of the type.

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Available abstract

The development of cultural resources for tourism will be a major task and trend for the growth of China's tourism industry. The paper makes an analysis on the stock and features of cultural tourism resources in Jilin Province,followed by a systematic SWOT analysis from 4 aspects,advantages,disadvantages,opportunities and challenges. In the final part the paper proposes relevant strategies on further development of tourism resources of the type.

Key concepts: SWOT analysis, Tourism, China, Business, Stock (firearms), Context analysis, Marketing, Environmental planning

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