The SWOT Analysis of Red Tourism in XuZhou and its Development Countermeasures Study

Tourism has economic and social functions,low consumption of resources,driving coefficient is large,more chances of employment and comprehensive benefit of good.Red tourism is a new form of the tourism,to promote tourism economic development on the very important role.This paper,to the red tourism development of Xuzhou with its strengths,weakness,opportunities and challenges by using the SWOTanalysis method are analyzed in detail,and for the further development of Xuzhou red tourism put forward the corresponding countermeasures.