2010•Logistics Sci-techRequires access

Study on Return Reverse Logistics of B2C E-commerce Transactions

Du Hong

Abstract

Return reverse logistics is a problem which can not evade in B2C E-commerce transactions.To strengthen the management of return reverse logistics,it not only enhance the enterprise's prestige and consumer's degree of satisfaction,but also to improve the competitiveness of enterprises.This paper discusses the causes of return reverse logistics and its role,and put forward the concrete proposal for reasonably circumvent and implement the return reverse logistics.

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Key concepts: Reverse logistics, Business, E-commerce, Industrial organization, Commerce, Prestige, Marketing, Operations management