Research on B2C E-commerce Reverse Logistics System Based on SD Model

Reverse logistics is important in the link of electronic commerce development, it orients terminal consumers of supply chain, represents electronic commerce's reputation and image, and for the enterprise to service ability proposes greater challenges, putting forward higher requirements to cooperating logistics service providers, too. return reverse logistics has a direct impact on the competitiveness of the electricity supplier. The essay is written from the view of the return reverse logistics complex system, using the system dynamics Vensim software to build the simulation model, the lynx e-commerce platform of enterprise data simulation analysis. The analysis shows that the simulation results are in good agreement with the actual data. the use of System dynamics analysis method in the B2C return reverse logistics, providing a new system analysis method to guide the business of the enterprise return reverse logistics system analysis, and according to the results of the analysis to optimize the allocation of internal resources of enterprises to adjust and enhance the competitiveness of enterprises.