On the Role Corporate Culture Plays in the Development of Modern Enterprises

To survive and develop in the light of complex market economy,China's enterprises should update their idea of operation and ways of management,and implement the strategies of corporate culture to upgrade the enterprises' core competitiveness.Developing corporate culture with Chinese characteristics,we should understand and follow the direction of China's corporate culture development in terms of theory and practice.We should not only strengthen research on corporate culture and put forward the theory of corporate culture with Chinese characteristics,but also apply the scientific theories to the practice of building corporate culture.We should adhere to the principle of people as the center and construct the integrated network(namely the corporate structure taking people as the center);we should draw upon and carry forward the fine traditional culture of the Chinese nation while drawing on and making use of the achievements of the advanced cultures of other countries;we should invoke the corporate spirit with their own characteristics.