A Study on Development, Object and Countermeasures of Corporate Culture

Corporate culture is receiving great concern and high attention because it is a new form of management of corporate,which puts impetus to the corporate,decides the existence,developmentand growth.Corporate field in China has recognized the importance of corporate culture,but meet some problems in constructing it,which mainly include?How to build corporate culture that fit its own feature?What object should corporate culture arrive?Due to the deficiency of it and the fussy object, there appeared blind copy and formalism in the building of corporate culture.Through the analysis of the concept corporate culture,the development and situation of the corporate culture building,the factors that affect the corporate culture building, the object,ways and problems that should be paid attention to are presented,in attempt to do something to the building of corporate culture.