Athought on China's entry into WTO and Chinese brands

China' 9 entry into WTO means China will face the challenges and opportunities of globalization in economy, so it' s imperative to establish Chinese famous brands. In the face of all difficulties, the enterprises of our country should take a series of effective measures to enhance the investigation and forecst of inremational market, to seize the opportunities for commerce in the international market, to strengthen technical and managerial input of brands, to reinforce the association between enterprises, protecting their own brands and the government's support, and to constitute enterprise groups or transnational corporations.