2001•Social Sciences Journal of Colleges of ShanxiRequires access
Discussing on National Brand of Our Country
Cao Wei-hon
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Abstract
The excellent brands not only take up dominat position in competition but also bring great profits to enterprises.With entering WTO,China will begin to enter the age of international brands' competition Therefore,under the new situation,the enterprises of our country must use scientific management and run their own excellent brands to occupy markets and find a successful way.