2009Unpublished venueRequires access

Thoughts on quickening the development of Chinese enterprises' international famous brands

Shenghui Wang

Open publisher page 1 citations

Abstract

China has owned some independent brands primarily,but is still faced with many problems in the process of developing and building international famous brands.To quicken the development of international famous brands is very important for improving enterprises' competitive power,upgrading industries' structures,promoting our country's competitive power and developing national economy.To accelerate this process,on the one hand,enterprises should adopt systemic prospects and do related works well;on the other hand,the government should make effective policies and take necessary measures to create favorable environments.

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What this paper is about

China has owned some independent brands primarily,but is still faced with many problems in the process of developing and building international famous brands.To quicken the development of international famous brands is very important for improving enterprises' competitive power,upgrading industries' structures,promoting our country's competitive power and developing national economy.To accelerate this process,on the one hand,enterprises should adopt systemic prospects and do related works well;on the other hand,the government should make effective policies and take necessary measures to create favorable environments.

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Available abstract

China has owned some independent brands primarily,but is still faced with many problems in the process of developing and building international famous brands.To quicken the development of international famous brands is very important for improving enterprises' competitive power,upgrading industries' structures,promoting our country's competitive power and developing national economy.To accelerate this process,on the one hand,enterprises should adopt systemic prospects and do related works well;on the other hand,the government should make effective policies and take necessary measures to create favorable environments.

Key concepts: Quickening, China, Business, Government (linguistics), Process (computing), Power (physics), Developing country, Commerce

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