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2007•Journal of Henan University of TechnologyRequires access

A STUDY OF SHAPING THE BRANDS OF CHINA'S SECURITY COMPANIES

Che Yin

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Abstract

China's security market is gradually becoming market-oriented and internationalized.It's also faced with intense domestic competition and the pressure caused by the entry of overseas security companies into the domestic market.This paper points out that China's security companies should start with creating their brands by shaping operational brands and corporate culture brands to meet the challenges in the new situation.

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What this paper is about

China's security market is gradually becoming market-oriented and internationalized.It's also faced with intense domestic competition and the pressure caused by the entry of overseas security companies into the domestic market.This paper points out that China's security companies should start with creating their brands by shaping operational brands and corporate culture brands to meet the challenges in the new situation.

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Available abstract

China's security market is gradually becoming market-oriented and internationalized.It's also faced with intense domestic competition and the pressure caused by the entry of overseas security companies into the domestic market.This paper points out that China's security companies should start with creating their brands by shaping operational brands and corporate culture brands to meet the challenges in the new situation.

Key concepts: China, Business, Competition (biology), Domestic market, Market competition, Commerce, Marketing, Market economy

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